You've probably heard about customized Facebook landing pages, you may have even seen a few, but you might not realize what all the fuss is about. Beth Kanter at Beth's Blog has the answers for you!
The default welcome page for your Facebook Page is your wall. There is a more inviting welcome mat. Facebook landing pages give people reasons to like your page. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages.
Principles
An effective custom landing page should support your SMART objective, show value at a glance, and have a clear call to action. A landing page without a strategy or good design will not automatically make people like your organization’s page. A landing page can reinforce organizational branding or promote specific campaigns, programs, or events. It doesn’t have to be a static content either, it can change according to your organization’s activities.
Landing pages provide a fertile ground for testing and data collection much like nonprofits test their email newsletters. While custom tabs might look nice and can be strategic, if you don’t measure – it’s a waste of time.
Facebook landing page is a must when creating a facebook fan page. Clear to action and measuring your performance is definitely a plus when creating one.
Posted by: Kevin V. | 06/02/2011 at 08:24 AM